ABU Garcia, originally AB Urfabriken, then ABU Svängsta, is a fishing reel and fishing equipment company founded in Sweden, and is now owned by Pure Fishing of the United States.
ABU Garcia introduced a series of fishing reels and related products in the beginning of the 1950s. The Swedish built ABU 444, the company's first spinning reel, was introduced in 1955, followed in 1965 by the first model of the Cardinal series of spinning reels.
Beginning in 1957, the company also became known for its advanced spin cast reels (Abumatic) featuring several engineering innovations such as level wind mechanisms (oscillating spools), under rod spin cast reel designs (the Abu 500 series) and improved drags for fighting larger gamefish.
The famous Ambassadeur series of bait casting reels, which utilized advanced metal alloys, ball bearing friction interfaces, and precisely cut gears, was introduced at the New York World's Fair in 1964, and subsequent Ambassadeur models are still produced by the company. The professional angler Paul Gustafson worked for seven years as chief angling consultant for ABU Garcia.
Today they still continue the Ambassadeur line, along with a branched off line of low profile cast reels, the Ambassadeur Revo.
Revo 4 STX-HS-L Low Profile
Revo 4 STX-SHS Low Profile